Digital Strategy + Design Studio
Strategy. Craft. Follow-through.
A studio that turns users into customers, and design into business results. Senior UX strategy built end-to-end, for businesses needing it in-house and the agencies delivering it across their clients.
- 10+ years of agency experience
- Based in Nashville, TN
- B2B/B2C fluency
Selected work
CareXM
See how a healthcare engagement platform invisible to new prospects became a 200k+ visitor site with a significant engagement lift, built around the audience instead of the brand.
Bridgestone / Firestone
See how over a dozen virtual product launches over 4+ years became one continuously refined education platform for tire sales reps and dealers.
LP Building Solutions
See how a massive legacy site for two distinct audiences, builders and homeowners, became a dual-path platform that actively anticipates user needs.
Three ways to work together.
Discovery & Strategy
Research-led engagements that produce a roadmap, audit, or strategic recommendation.
- UX audits
- User research
- Competitive analysis
- Content and site architecture
- Digital strategy decks
For businesses or agencies who need clarity on what to build and why.
Design & Build
End-to-end project ownership from wireframe to launch.
- Websites on modern, client-friendly platforms
- UX and UI design
- HTML5 emails and digital ads
- Campaign creative
For businesses who want senior-level craft delivered without the agency markup or coordination tax. Solo when the scope fits, with trusted specialists when it doesn’t.
Embedded Partnership
Ongoing strategic and creative leadership inside your team.
- Fractional UX direction
- Embedded project ownership
- Client-facing strategic work
For agencies and growing businesses who need senior expertise without adding headcount, and who want a true partner, not overflow capacity.
About me
A decade of earned UX expertise.
megan woodard
Founder, Woodard Digital Studio
Background
I've spent most of my career at national advertising agencies, most recently as an Associate UX Director, owning everything from small nonprofit sites to enterprise website redesigns. Blending art, technology and user psychology to help businesses grow is what I love most about what I do. I'm currently based in Nashville, where you'll find me complaining about the humidity, hanging with my cats and picking up a new hobby every other week.
Woodard Digital Studio
WDS exists for a simple reason: senior strategic UX is rarely delivered at the depth the work deserves — for businesses building it in-house, for agencies trying to deliver it consistently across every project. That's the work WDS is built around. As a direct partner with the business, or embedded inside an agency team for the projects that need the senior craft. Either way: real research, design rooted in strategy, and follow-through after launch.
“A UX designer that everyone wishes they had on their team. Agency classically trained, with an eye for the user, and the ability to communicate the strategy behind the design better than the rest.”
Industries I've worked in
Services
Research & Discovery
Where you bring me in to figure out what to do, not just how to do it. Engagements range from a one-week UX audit of an existing site to a multi-month strategic discovery for a complex platform. The deliverable is clarity: what to fix, what to build, and in what order.
View capabilities (8)
- User research and stakeholder interviews
- Heuristic and accessibility audits
- Behavioral analysis
- AI-assisted research synthesis
- Journey mapping and service blueprinting
- Competitive and market analysis
- Content strategy and information architecture
- Discovery decks and strategic roadmaps
Design & Production
Where strategy turns into shipped work. Marketing sites on a headless CMS, sexy landing pages, polished email and digital ad systems — often built with an AI-assisted development approach that lets a small operation ship faster than typical agency speed without losing the craft. This is the lane where the work has to match the thinking behind it. For enterprise websites or more technically challenging projects, I'll bring in the right development partners for the job while remaining your strategic lead.
View capabilities (9)
- UX design for web and product
- UI design and design systems
- Responsive website design and build
- AI-assisted web development
- Headless CMS implementation
- HTML5 email systems
- Animated digital advertising
- Campaign creative
- Interactive prototyping
Strategy & Leadership
For the engagements that don't end at launch. Fractional UX direction inside an agency or growing team, ongoing CX and digital strategy across integrated campaigns, or senior leadership across distributed teams. Built for clients whose work needs someone who keeps showing up.
View capabilities (7)
- Digital strategy and customer experience architecture
- Paid media collaboration and conversion strategy
- Fractional UX direction
- Creative direction and team leadership
- Design ops and process design
- Post-launch optimization & data analysis
- Continuous improvement programs
Let's talk.
Whether you have a clear brief or just an idea worth chasing, start a conversation. Every inquiry gets a personal reply.
“Megan has a voice but is also a listener. She's an expert but also an eternal student. She's a challenger while also being a friend.”
How colleagues & clients have described me
- “influences without ego”
- “a natural collaborator”
- “a trusted voice in any room”
- “deeply committed to growth”
- “makes the complex feel clear”
- “consistently elevates the work”
- “incredibly thorough”
- “a talented leader & communicator”
- “audience-first thinker”
- “a joy to work with”
Brands I've worked with
