Strategy. Craft. Follow-through.
A Nashville-based digital strategy and design studio where senior craft and a research-driven approach turn into measurable business results. Small by design, so the work takes the shape brands actually need.
Built for:
Businesses & CMOs
Senior UX leadership for businesses hiring it from the outside.
Agencies & Digital Marketing Teams
Strategy and design leadership that extends capacity, not headcount.
Selected work
CareXM
See how a healthcare engagement platform invisible to new prospects became a 200k+ visitor site with a significant engagement lift, built around the audience instead of the brand.
Bridgestone / Firestone
See how over a dozen virtual product launches over 4+ years became one continuously refined education platform for tire sales reps and dealers.
LP Building Solutions
See how a massive legacy site for two distinct audiences, builders and homeowners, became a dual-path platform that actively anticipates user needs.
A few ways to work with me
Quick-Turn Sprints
1–2 week engagements for when you need senior craft applied to one specific thing, fast. The question or the deliverable is already clear; you just need someone to run it. You walk away with a tight, finished output with a solid strategic foundation.
- Website audit & SEO report
- User behavior analysis
- Strategy recommendation deck
- Landing page
- Email or ad sets
Best when the timeline is tight, the budget cycle is short, or you want a senior second opinion before committing to a bigger initiative.
End-to-End Projects
8–16 week engagements covering research, strategy, design, and launch in one connected pass. One senior partner running the whole thing, instead of stitching multiple agencies together. You walk away with a finished product, site or campaign grounded in strategy.
- Launched website or platform
- Information architecture
- Interactive prototypes
- UI design system
- Campaign creative system
- Strategic roadmap
- Research synthesis
Best when there’s a real initiative on the table, like a redesign, a new product launch, or a marketing site rebuild, and you want senior end-to-end ownership of the outcome.
Ongoing Partnerships
Continuous collaboration for when the work doesn’t end at launch. Integrated campaigns running across channels, digital products where long-term performance matters more than any single launch, teams that want senior UX leadership on call. You get a continuous read on what KPIs really matter and what they tell us about users and business opportunities alike.
- Embedded leadership in your team meetings
- Sprint-by-sprint design output
- Roadmap reviews
- Conversion optimization
- Quarterly performance report
Best when launch is the starting line, not the finish, and you want someone tracking performance, iterating, and bringing senior craft to whatever shows up next quarter.
About me
A decade of earned UX expertise.
megan woodard
Founder, Woodard Digital Studio
Background
I've spent most of my career at national advertising agencies, most recently as an Associate UX Director, owning everything from small nonprofit sites to enterprise website redesigns. Blending art, technology and user psychology to help businesses grow is what I love most about what I do. I'm currently based in Nashville, where you'll find me complaining about the humidity, hanging with my cats and picking up a new hobby every other week.
Woodard Digital Studio
WDS exists for a simple reason: senior strategic UX is rarely delivered at the depth the work deserves — for businesses building it in-house, for agencies trying to deliver it consistently across every project. That's the work WDS is built around. As a direct partner with the business, or embedded inside an agency team for the projects that need the senior craft. Either way: real research, design rooted in strategy, and follow-through after launch.
Industries I've worked in
megan woodard
Founder, Woodard Digital Studio
Industries I've worked in
Background
I've spent most of my career at national advertising agencies, most recently as an Associate UX Director, owning everything from small nonprofit sites to enterprise website redesigns. Blending art, technology and user psychology to help businesses grow is what I love most about what I do. I'm currently based in Nashville, where you'll find me complaining about the humidity, hanging with my cats and picking up a new hobby every other week.
Woodard Digital Studio
WDS exists for a simple reason: senior strategic UX is rarely delivered at the depth the work deserves — for businesses building it in-house, for agencies trying to deliver it consistently across every project. That's the work WDS is built around. As a direct partner with the business, or embedded inside an agency team for the projects that need the senior craft. Either way: real research, design rooted in strategy, and follow-through after launch.
Services
“A UX designer that everyone wishes they had on their team. Agency classically trained, with an eye for the user, and the ability to communicate the strategy behind the design better than the rest.”
How colleagues & clients have described me
- “influences without ego”
- “a natural collaborator”
- “a trusted voice in any room”
- “deeply committed to growth”
- “makes the complex feel clear”
- “consistently elevates the work”
- “incredibly thorough”
- “a talented leader & communicator”
- “audience-first thinker”
- “a joy to work with”
Let's talk.
Whether you have a clear brief or just an idea worth chasing, start a conversation. I'll reply within two business days, and if needed we'll schedule a free 30-minute intro call. You can also reach out to me directly at megan@woodarddigital.studio.
Brands I've worked with
